Restaurant FAQ
The ideal trainer is an experienced and successful peer because it is human nature to resist instruction that seems to be directed down to the receiver. In this case, a peer would be a fellow server. And the ideal peer would be a group of servers with the proven information for your new waiters and waitresses.
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The first requirement of a great server training program is that it offers BOTH the functional fundamentals of restaurant service AND the customer connection techniques needed to build a consistently profitable business.
The second requirement of a great waiter, waitress training program is that the information is ACCEPTED by the intended receivers, your servers. It is human nature to resist guidance that is directed down.
The third requirement of a great server training program is that the intended receivers, your waiters and waitresses, are motivated to put the training INTO ACTION. A great program answers the servers’ motivating question, “What’s in it for me?”
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The second requirement of a great waiter, waitress training program is that the information is ACCEPTED by the intended receivers, your servers. It is human nature to resist guidance that is directed down.
The third requirement of a great server training program is that the intended receivers, your waiters and waitresses, are motivated to put the training INTO ACTION. A great program answers the servers’ motivating question, “What’s in it for me?”
The best type of server training is a program that motivates your servers to action. It does not matter how good the information may be. It does not matter how good the presentation of the information may be. What matters is whether or not the information gets acted upon.
Your waiters and waitresses must feel the program addresses their primary motivating question, “What’s in it for me?”
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Your waiters and waitresses must feel the program addresses their primary motivating question, “What’s in it for me?”
Step 1. Because most people today don’t read, you have to create videos. So start by spending several thousand dollars on software.
Step 2. Spend hundreds of hours researching, writing, filming, and editing content.
Step 3. After all that time, energy, and money, you probably have something suggesting how your restaurant should work or could work in an ideal world. Since we don’t work in an ideal world, your suggestions will most probably be resisted and rarely put into action. So throw those videos in the trash
Step 4. Be smart and invest $20 a week in a complete and ready to go program that has been battle-tested and proven effective over hundreds of hours, in all kinds of restaurants, by servers across the country. Your servers will enjoy immediate success so they are inspired to learn more and earn more; creating a reinforcing loop. And your customers are delighted, come back often, and tell their friends.
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Step 2. Spend hundreds of hours researching, writing, filming, and editing content.
Step 3. After all that time, energy, and money, you probably have something suggesting how your restaurant should work or could work in an ideal world. Since we don’t work in an ideal world, your suggestions will most probably be resisted and rarely put into action. So throw those videos in the trash
Step 4. Be smart and invest $20 a week in a complete and ready to go program that has been battle-tested and proven effective over hundreds of hours, in all kinds of restaurants, by servers across the country. Your servers will enjoy immediate success so they are inspired to learn more and earn more; creating a reinforcing loop. And your customers are delighted, come back often, and tell their friends.
Most people today don’t read so you have to go video. You could spend several thousand dollars buying software, then spend hundreds of hours writing, filming, and editing content; content only as good as the knowledge you and your best server possess. After all that time, energy, and money, you would have something suggesting how your restaurant should work or could work in an ideal world. Suggestions that will most probably be resisted and rarely put into action.
Or, you could be smart and invest $20 a week in a complete and ready to go program that has been battle-tested and proven effective over hundreds of hours, in all kinds of restaurants, by servers across the country. You could be finished with new server training headaches in two clicks.
Get the Restaurant program
Server FAQ
Current projections are over a million server jobs in the United States will be eliminated by technology and automation over the next three years. That is over seven thousand jobs a week. Waiters and waitresses who are simply order takers and food delivery mechanisms will probably be replaced. The way to keep your job is to provide something the machines cannot, customer connection.
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Yes, if you simply take orders and deliver food to the table, robots will probably replace you and sooner than you think. Technology and automation provide low cost, reliable, task completion for the basic steps of service. To stay employed as a server, waiter, waitress, you must provide more. You must know the customer connection techniques and subliminal psychology strategies that make you more valuable than a robot.
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Robots can be, and are already, servers in restaurants across the United States. And the numbers are growing every week. Waiters and waitresses who fail to provide sales, service, and most importantly, customer connection are being replaced by technology and automation. You can keep your job by providing the human connection that machines cannot.
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