You may be thinking…
Is investing in FOH staff training worth it?
“Hiring smart” is not enough. “Do it my way or get out!” doesn’t work.
Every dollar spent on external marketing is a waste if you don’t have a serving staff that consistently connects with the customers who walk in your door and gets them to come back.
“But I only hire servers with a great attitude.”
If you hire a cook with a great attitude but zero skills, their results in a busy kitchen will be laughable.
If someone steps into a bullfighting ring with a great attitude but no understanding of timing, the results will be tragic.
For the restaurant customer whose server has a great attitude but no skills and no understanding of timing, the experience is both laughable and tragic.
“But I pay my staff more.”
Unfortunately, there is little correlation between base pay and turnover.
Server pay is higher in the west and northeast, lowest in the south. But turnover rates are about the same everywhere.
WHAT YOU GET
The GREAT TIP$ Restaurant Program gives you an a complete, customizable, and cost effective video training program by servers for servers that engages your staff, quickly builds their service skill foundation, elevates their game with advanced techniques and strategies, and motivates them to put it all into immediate action.
The average server is only in the business for 4 months, so every 4 months the program reinforces the critical foundational skills from different angles. Your servers build essential habits and provide positive, profitable customer service no matter when you hire them or which video they start with.
Who benefits from smarter servers?
Customers delight in their experience, tell their friends, and come back often.
Restaurant managers benefit from a reduction in disputes, turnover, role duplication, employee-related loss and theft, and improved handling of customer complaints.
Restaurant owners enjoy increased sales and profits from a high performance workplace and save on the hidden costs associated with confusion and conflict.
You even get to be a hero to the local business community!
Customers from out of town who got great service at your place will leave the area with a better impression, resulting in positive word of mouth and amplifying the efforts of your local Chamber of Commerce and Tourism Board.